At eyos, we understand how important it is for your customers to receive their digital receipts promptly and reliably. Occasionally, these emails might land in spam folders, which can be frustrating for both you and your customers. In this article, we'll explore why this happens and how we work diligently to maximize email deliverability on your behalf.
Factors Affecting Email Deliverability
Several factors can influence whether a digital receipt reaches the inbox or ends up in the spam folder:
- Email Server Policies: Providers like Gmail and Outlook use complex algorithms to filter incoming emails based on content, sender reputation, and user engagement.
- Sender Reputation of Your Domain: The reputation of your domain (e.g.,
@yourbrandname.com) plays a significant role. High volumes of marketing emails or frequent bounced emails can negatively impact your domain's sender score, affecting the deliverability of transactional emails like receipts. - Low Open Rates: If recipients consistently don't open emails from your domain, email providers might categorize future emails as less important.
- Spam Complaints: If users mark emails from your domain as spam, this negatively impacts your sender reputation.
- Sending receipts to your own domain: Corporate email services often have rules in place that block or mark as spam emails from your own domain, be wary of this when testing.
How eyos Enhances Email Deliverability
We take several proactive steps to ensure your customers receive their digital receipts:
Email Validation
To reduce the likelihood of emails bouncing or being marked as spam, we perform comprehensive email validation:
- Syntax Validation: We check that email addresses are correctly formatted.
- Domain Validation: We verify that the domain exists and can receive emails.
- Third-Party Verification: We partner with trusted services to validate email addresses against known opt-in records.
By minimizing bounced emails, we help maintain the good standing of your domain's sender reputation, which in turn improves deliverability.
DKIM Signing
We sign outgoing emails with your domain's DomainKeys Identified Mail (DKIM) signature. This cryptographic signature verifies that the email genuinely comes from your domain, helping email providers recognize legitimate messages and reducing the chance they are marked as spam.
SPF Configuration
We ensure that Sender Policy Framework (SPF) is correctly configured for your domain. SPF records specify which mail servers are authorized to send emails on your behalf. Proper SPF configuration adds an extra layer of authentication, further minimizing the risk of emails ending up in spam folders.